How Undercover Filming Uncovered a £28m Holiday Ownership Fraud

It has been described as one of the largest frauds of its nature in the Britain.

Altogether 14 defendants have been convicted for their role in a multi-million pound conspiracy to swindle more than 3,500 holiday ownership investors.

The affected individuals were keen to terminate long-standing vacation property deals and went looking for assistance.

The majority were aged between 60 and 80. In excess of 500 of them parted with over £10,000, and one transferred over £80,000.

Those victimized were subjected to intense sales meetings extending for six hours. They were out of money, possessing valueless fake "credits" and remained locked into high-priced vacation property deals they could no longer use.

The Firm At the Heart of the Fraud

The firm at the heart of the scam was the timeshare resale company. They accepted customers' funds to fund the proprietors' luxurious lifestyle of exclusive education, millionaire mansions and private jets.

The individual at the top of the company, the company director, was handed a 90-month prison term in January for deceptive scheme.

In the latest development, his wife Nicola was among the last group to learn their fate.

She received a 24-month suspended prison term at the judicial venue after confessing to financial crime.

This has been a long time coming and marks a huge win for the people who spoke out, the authorities and legal representatives.

How the Investigation Began

The initial awareness of the firm came in the mid-2016. The role involved in the investigations unit of a media outlet, creating current affairs programmes.

A colleague noted that his mother had inherited the rights of a timeshare apartment in Spain and, after decades of vacations, had started seeking to terminate the agreement.

It's worth mentioning how common timeshares had become with English tourists in the eighties and nineties.

Holiday ownership allowed people to access the identical property each season, or exchange their weeks with other owners who had units in other resorts. Approximately 600,000 sun-lovers took up that chance.

The initial boom was linked to a lot of accounts about dishonest operators mis-selling investments. They appeared frequently on investigative broadcasts.

The standard holiday ownership agreement bound owners for many years.

In that period, those owners who had used their assigned property in the resort for a long time were getting older, and a large proportion were attempting to end their association to their holiday properties.

Some had reduced ability to travel and were unable to visit their properties. Others just felt they'd achieved their goals from them. And a portion had deceased, in numerous instances bequeathing their heirs to take over the agreements - plus their yearly fees and service charges.

The Covert Probe Unfolds

It was at this point the relative had been placed. She looked online for solutions and discovered the company, a firm whose digital platform assured to release her from her deal.

However, having paid a fee and arranged an appointment with them, her loved ones smelled a rat.

Subsequent checking revealed hundreds of people reporting they had paid money and received no benefit from the service. In fact, they had suffered financially. A lot of it.

The reporting group started looking into what was going on. It was rapidly apparent that there were questionable operators active in the timeshare resale sector.

An attorney had numerous client reports aiming to litigate against the company.

Reporters contacted clients who had engaged the company and they each reported similar experiences. They thought the business would purchase their timeshare away from them but when they went to a consultation (for which they made an advance payment) they were informed there was no potential buyers.

Rather, they were persuaded - indeed pressured - to invest additional funds investing in "the company's points system", associated with the organization's holding firm, Monster Travel.

What exactly these were was rather ambiguous. They seemed similar to a form of credit, giving access to cheaper vacations and amenities and shopping deals.

And they were reportedly "exchangeable with fellow investors, some time down the line.

Investing money at the time would result in an eventual payoff that would cover SMT's fees and result in the property owner with a gain, liberated eventually from their troublesome deal.

Too good to be true? Indeed, it was.

A 'Deceptive Scam'

Assuming these reports were true, this was a major deception.

It's what is called a "deceptive marketing."

A business - in this case SMT - "attracts the consumer by marketing a particular product and then state it cannot be provided, directing the customer towards an alternative, lesser option.

This is against the law. Equipped with all the testimony we had collected, we made the case to discreetly video one of the company's meetings.

The process requires time, effort, and strong justifications for why this is the sole method to gather the data necessary to demonstrate illegal activity.

Armed with that permission, our limited crew arranged a appointment with one of the organization's staff in Stratford-Upon-Avon.

Posing as a member of the public hoping to assist his parent released from her timeshare contract|holiday ownership agreement

Benjamin Bryant
Benjamin Bryant

A tech enthusiast and digital strategist with over a decade of experience in emerging technologies and startup ecosystems.